Casulo Media is a performance marketing and advertising agency, founded by technology + business professionals. We promote growth by connecting targeted consumers to brands.
Our Process
PERFORMANCE MARKETING
STRATEGY
We develop an understanding of your business and growth goals, customize a marketing plan to identify your optimal customers, and how to acquire them.
LAUNCH
We deploy a variety of targeted advertising campaigns across traffic channels and users begin to reach your brand.
OPTIMIZE
Performance of campaigns is constantly measured, and through analysis, adjusted to yield the highest return on advertising spend.
Our Approach
Mobile
Our mobile advertising method offers an integrated SDK across a large network of apps, floating banners, and push messaging. These traffic avenues cross most categories, and offer the ability to reach transacting users. We’re interested in driving user actions, and focused on the downstream events related to retention and purchases.
Search
Our expertise ranges from full scale Google campaigns to secondary search platforms. When we’re not the sole media agency for search advertising, our work is generally focused on tier 2, non-branded efforts.
Display
Casulo accesses billions of impressions across banner, video, native, editorial and site skins, monetizing our inventory on a performance basis. We use 10+ years of data and experience alongside behavioral and contextual targeting, to serve your ad in front of the right audiences at the right time.
Interstitial
We have ad units built for interstitial, overlay, and new tab actions. Through this effort, we can reach a large audience with complete visibility into the advertising content.
Social
We have experience in everything ranging from building Facebook fan pages, to generating millions of engagement actions, to buying on Facebook’s exchange, and replicating those campaigns on platforms like Youtube, Instagram, Snapchat and Pinterest. In addition to performance campaigns, we can manage the entirety of social media efforts for e-commerce brands.
Partnerships + Influencers
A part of media buying we love is to build custom efforts with deep brand integration, and at times, loop in social influencers. These are generally focused on tier 1 entertainment sites, combining performance goals, conversing directly with fans and prospective customers of your brand.
Casulo Media has access to almost any set of data you can imagine! Our email opportunities range from stand alone emails, to newsletters, to custom content creation.
Consulting
Let us help you with your brand. Whether that’s finding your voice, understanding the competition, generating consumer interest, or optimizing your conversion funnel, we’re here to help.
Connect with us!
Send us an email at hi@casulomedia.com to start the conversation. Whether you’re looking to grow your media efforts or monetize your traffic, we can partner together.